Reflections as The Be You Hub Turns One

November marks the one-year anniversary of the Be You Hub, my online yoga + fitness studio.  I launched the Hub at a messy time.  We were all knee deep in the pandemic and I’d just signed off as Partner/Co-Owner of the former studio. 

I haven’t shared much about that.  It was an unhealthy period and I needed to step away.  Through all the messiness, my movement practice was my shoulder to lean on.  The practice held me up, showed me my own strength, gave me tough love, and cushioned my fall.

Coming off that time I just had to believe in myself and draw on my inner strength to launch the online platform.  I called it the Be You Hub because it was full of all the things that had/were helping me bravely and authentically be my best self. I simply hoped the message and the classes would be what others wanted/needed too.

I built an email list from personal contacts, social media blasts, and the handful of classes I’d taught under my own name. It was a small but specific list of about 100 people.

I sent the first blast announcing the Be You Hub in late October.  When the first class went live on November 1st about 40 people had signed up.  I was thrilled – it was a terrific start!  Membership slowly built over the initial quarter. 

A handful of folks trickled off in early Summer as more workout options opened up.  At that point, I started to wonder if this would last.  But in the last quarter, I’m again feeling and seeing as much excitement as ever for the offering.

The Be You Hub is my first solo venture.  It is the first time I’ve been one hundred percent responsible for the branding, the content, and the direction of the business.  It’s all me.  No apologies.

From my baseline yoga classes, I’ve added my expertise in fitness training and nutrition coaching.  The Be You Hub is well organized and provides a disciplined and consistent, yet open approach to movement.

I have made tweaks throughout the year to enhance the user experience, find the right schedule, and improve the classes. I’m giving myself leeway to evolve the branding while maintaining the consistency folks expect.

Through it all the practice has continued to hold me up, show me my strength, throw lots of tough love my way, and cushion my fall.  It is sometimes difficult (because I have bad days too), but always inspiring to share classes in our Be You Hub community.  And day after day, the first year of the Be You Hub has been a reminder that NOW is the time for practice.  NOW is the time to begin (again).  NOW is the time to show up and see what happens next. 

May we continue to explore.  Thank you for being on the journey with me.